8 Best Free Email Marketing Tools to Improved Performance in 2022

Email marketing is a reliable way to spread your message to your prospects. If you are a blogger, you would probably want to share regular updates with your subscribers. Or if you are a business owner, you would need to create more leads. Well, email marketing is a low-cost way to send your messages to the inbox of others and convert your prospects into customers. It helps you build a connection with the visitors after they have left your website. That is why 89% of the marketers use email as the key channel for producing leads for the company, and 93% of the B2B marketers use emails to distribute the content.

Looking for a way to run your email marketing efforts without breaking the bank? The free email marketing services on this list all let you send thousands of emails per month without spending a single penny.

A good email marketing tool should allow you to create appealing emails using a drag and drop interface. Also, it should empower you to send voluminous personalised emails without putting too much effort. Contact management, segmentation of user groups and performance tracking should be some of the other ideal features you need to look for. Putting in simple words, your emails must be promising enough to stay in the inbox of the people.

Keep reading for a detailed look at each free email marketing service’s sending limits and pros and cons. Then, we’ll share our recommendations at the end. These are much better than Gmail for professional users!

1. Sendlane - Sendlane helps B2C and B2B businesses track, personalize, and automate their email marketing using a data-driven and behavior-based approach.

2. ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. ActiveCampaign is a one-stop solution for all kinds of email marketing needs. It allows you to send lesser emails, but achieve desirable results.

ActiveCampaign is the best choice if you are planning to create logic-based funnels. It uses the if/then logic with respect to the subscriber behaviour to automate your emails. ActiveCampaign offers you four different plans — Lite Plan, Plus Plan, Professional Plan, and Enterprise Plan. You can choose any plan that suits your needs and budget.

3. Constant Contact - If you are a small business owner and you want to make the most out of your email marketing, Constant Contact is the best email marketing service. It features a simple and user-friendly interface. Email Marketing platform that has: A/B Testing, email editing tools, marketing calendar, email tracking, social media marketing, client management, multi-user experience, list management, and many more. All the important email statistics are displayed on the dashboard.
4. Ontraport - Ontraport is business automation software for entrepreneurs and small businesses. Some tools that Ontraport has is marketing automation, CRM, Ecommerce and reporting.

5. Drip - Drip is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. Drip is a recently developed email marketing service designed for eCommerce business owners and bloggers. Its unique marketing automation features make it a preferred marketing service.

6. Hubspot - HubSpot is a reputed email marketing tool for business owners who are looking for free email marketing tools. The drag and drop email builder helps you customise emails easily. Create, personalize, and optimize your marketing emails without waiting on designers or IT.

HubSpot can be easily connected with HubSpot CRM. You can use HubSpot CRM to create personalised touchpoints for your prospects. For example- You can add details such as first name and company name to make your prospects feel like they are being referred to in person. To do this, you need relevant data such as website activity and form submissions.

7. Benchmark - Benchmark Email offers an integrated, automated and robust feature set built to help the enterprise of any size. A powerfully simple and simply powerful email marketing solution designed to help you create and send compelling campaigns with ease.

8. SendinBlue - SendInBlue is the best email marketing tool for marketers who have limited funds. The tool comes with a free plan (though with limited capacity). This service was initially designed to send transaction-based emails, however now it offers both SMS and email campaigns.

SendinBlue empowers businesses to build and grow relationships through marketing campaigns, transactional messaging and marketing automation. The platform combines a robust suite of email and SMS messaging services within a single, user-friendly solution.


Take into account your marketing needs and budget for choosing the right email marketing tool. If you’re a beginner, who just wants to reap the benefits of email marketing, you can go for tools with a free trial. Experiment with the tool and deploy all its features to grow your email list. If you are happy with the results, you can go for the premium versions. Create effective marketing campaigns that will increase your engagement with these tools.

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