Monday, 22 August 2022

Best Google AdSense Alternative For Blogger To Make Money

After you make your first website, the next thing that's on your mind is how you are going to make your first dollar. At least for me, that first money came in the form of Google AdSense. Though Google dominated for years, they are no longer the only ad network in town. There are lots of alternatives out there, and some are actually pretty competitive with AdSense earnings.

What's more, there are services that help you make money with Google AdSense even though you aren't working with Google directly. One such example is a service called Ezoic, which will basically manage your AdSense account for you. They do work with multiple ad networks, but because AdSense pays so well, that's the main ads they display on your blog.

Essentially, they are an ad testing system, and will display whatever is more profitable for your website. If you do go with Ezoic, I highly recommend using one of these ad management plugins so you can keep track of all your tests properly.

There are tons of options out there. I haven't tried them all, but I have tried more than the average website owner. While struggling to monetize one of my blog, I cycled through a total of six different services before I finally landed on something that turned a pretty good profit. Which one was it? Keep reading to find out!

1. Taboola: Best for Enterprises

Taboola is one of the best advertising company that has worked with large media brands and earned a reputation for its high quality of advertisements. It specializes in native ads from sponsored websites that are targeted based on Taboola’s advanced tracking methods.

Taboola is also noted for its range of features that go beyond simple ad placements. The service lets you display advertisements with highly customizable formats, embed videos, manage personalization methods, and filter ads shown by keyword.

With a minimum traffic requirement of 500,000 pageviews per month, Taboola’s services are reserved for enterprises, not small bloggers. The minimum payout is $50 through Payoneer. Best for: Enterprises with a diverse audience that would respond well to personalized, targeted ads.

2. InfoLinks
Though InfoLinks is certainly active, and has been many years, my previous experience with them was not one I'd recommend to my readers. Yes, they are a reputable company, but they would be my last monetization choice. Their ads are intrusive in my opinion, and they pay peanuts. You really need a boatload of traffic to make any income from InfoLinks.

This is why you see them on websites like WikiHow, forums, or other user-generated content websites. 
Sites like those have tons of traffic, but no other way to monetize other than to put as many links as possible on the page. InfoLinks would be a last resort for me to monetize a blog-style, highly targeted website.

3. AdThrive: Best for Large Blogs
AdThrive is another well-received ad network that takes good care of its bloggers. This cost-per-impression network works closely with both publishers and its advertisers to ensure your blogging site is only showing ads for exceptional products by exceptional businesses. The AdThrive team works with you on a monetization strategy and will help you place your ads in the most optimal spots.

But, perhaps the best reason to join AdThrive is its 75% payout directly to publishers, as well as its payment guarantee — you’ll always be paid in full, on time, even if AdThrive doesn’t receive payment from its advertisers on time.

This all means that AdThrive isn’t for beginner bloggers. It requires at least 100,000 monthly pageviews, the majority of which must be based in the U.S. However, established blogs should consider this service. The minimum payout is $25 for PayPal and direct deposit.

Best for: Established publishers that want to work closely with their ad network to build a monetization strategy and receive a high payout.

4. Media.Net
Media.Net is actually a pretty cool company to work with, and they would be a great option for anyone that cannot use AdSense, doesn't want to for whatever reason, or as an addition to ads from other CPM companies.

The cool thing about Media.Net is that they have a lot more customization and flexibility than other ad companies. I was able to change the style and look of my ad units quite easily, so they matched my content. In AdSense world, that's a no-no because it counts as a deceptive click, but in Media.Net world it's just clever advertising. Plus, they have a post-click page before displaying the ad, so advertisers don't get a bunch of false clicks.

In other words, a visitor will click the ad, go to a intermediary page from Media.Net, then go to the ad. 
You don't have to blend your ads, but it can help with click through, especially if you use a sticky ad (also a no-no with AdSense), or one of their ads that look like a list. People love lists. 

Plus, if you are a high earner they will do extensive testing to help you get more clicks on your site. They did a bit of testing for my site, but stopped shortly after. Though I liked their setup, the earnings were very poor. 

The main concern here is the RPM. That's the rate of earnings per 1,000 views. It's simply horrible. Unacceptable. Less than $1 RPM? It would be worth MORE money to not have the ads and just do affiliate promotions. Part of the issue is my niche, which has a low cost per click to begin with. However, even with AdSense I was able to get at least $5 RPM, and with my #1 rated service (below) I'm able to get over $20 RPM, and even close to $30! $0.30 to $30.00 is a huge leap.

However, I know that some people do extremely well with them, even better than with Google Ads. Even if earnings are not on par with AdSense, consider this: If you are earning $10,000 USD from AdSense, why not add a few more ads through this company and earn an extra $2,000 USD per month? Sure, it only earns 20% of the revenue, but an extra two grand per month is nothing to scoff at. ==> Sign Up For Media.Net here.

5. Google AdSense
Most people will be familiar with AdSense, so I don't spend too much time here. In fact, I didn't spend too much time using AdSense myself, because I was able to leverage their ads through an “Certified Publishing Partner” exchange. In other words, I didn't work directly with Google. Instead, I worked with a middle-man, who published Google ads to my site (along with other ad companies).

Your first dollar is always the sweetest (even if it is a $0.01 click), and it was the same experience for me. I don't have any recent stats from my website with just plain Google AdSense, but believe me that their earnings will surpass most other display ad networks by a long shot, even with all their silly rules.

Which brings me to the main downside of working directly with Google – the confusion about the rules, the lack of support, and the permanent bans. There are a lot of rules when dealing with Google's display ad network!

Ø no dropdown menus that obscure ads
Ø no sticky ads in the sidebar
Ø only 3 units per page (rule has since changed)
Ø no more than two ads can be displayed on a mobile device at one time
Ø various content restrictions
Ø anything that causes accidental clicks

…and more!

Of course, it's all laid out in their rules, but who reads those? Even if you do, most newbies will simply be confused by them. Got a question? There's no support team. Just endless FAQ pages.

So although Google AdSense my favorite “ad deliverer”, I don't actually recommend you use them right away. I'd recommend that you use one of the intermediaries shown below. They are essentially companies that deliver a variety of ads on your website, but are approved by AdSense to manage ads. That way they ensure you are in compliance with Google ads policies, so you can have less worry of being banned simply for not understanding the rules. => Sign Up For Google Adsense Here

6. Ezoic
Using Ezoic really opened my mind to the possibilities of how much money you can earn through display ads. What was so great about Ezoic?

They really give you a lot of control in ad testing, while taking care of all the hard parts of the testing process. It's a bit complicated to explain, but I'll do my best.

Basically, Ezoic will give you a bunch of different “titles” for your ads so you can name each unit. You can then place each unit on a spot in your website. These spots can match up with the titles like “Sidebar Ad”, “Before Content”, or “Footer”, or you can just assign them as you see fit.

You can place as many as you want on your website, in any position (as long as the position doesn't violate AdSense policies like a sticky sidebar). Ezoic will then take control and display only as many ads as it thinks your site can handle. They choose from a variety of ad providers, but it's mostly Google ads. They will then run the ads in different positions for each visitor of your site, running tests on which ads make you the most money, with the best user experience. The “user experience” part is why they call it EPMV instead of CPM.

But why wait around that long? I found a better service that skyrocketed my CPM from $5 (on a good month) to $30! (keep reading below). Before you get too excited about my crazy results, you may still want to stick with Ezoic. Why?

The main thing to know is that many of the best ad services have traffic requirements, so if you are starting out, you may not meet those requirements. Such is the situation with the service I'll mention below. They have a 30,000 visitor per month requirement. Some of those services have exclusivity contracts, which mean you cannot combine it with other ad networks! Again, this applies to the example below. With Ezoic, I could run Ezoic + Amazon CPM + MediaVine to increase earnings. CPM will vary for each person. You may get better earnings than me if you have a different niche, or different traffic source.

[Note: Ezoic does not accept websites or AdSense accounts that have been banned by Google Advertising] ==> Sign Up For Ezoic Here

7. Monumetric: Best for Mid-Sized Blogs
Monumetric (formerly The Blogger Network) is a blogger-centric advertising network that pays special attention to its content creators and ensures the ads shown on your site are high-quality and appropriate for your readers. They do this in part by talking directly to their customers, and are available for support when you need it.

Monumetric runs a cost-per-impression model instead of a cost-per-click model, meaning you’re paid when visitors see ads on your pages, not when they click them. While earnings from impressions are lower than clicks, Monumetric makes up for this with highly-targeted ads.

Monumetric is also notable for its four monetization programs, which are tiered by monthly pageviews — these increase your level of support as your blog scales. While there is a minimum of 10,000 monthly page views to be approved, this threshold is lower than some other networks on this list, and can be achieved by mid-sized blogs. Also, note that blogs under 80,000 monthly pageviews pay a $99 fee upfront for setup.

Monumetric’s minimum payout is $10 via PayPal or direct deposit. Best for: Large and medium-sized bloggers who want high-quality, targeted, impression-based ads.

8. MediaVine
MediaVine is what I'm currently using for the website I've mentioned several times throughout this post. After getting frustrated with earning just $150 per month from the ads on my site after two years of creating content, I decided I didn't have much to lose by experimenting with other services.

The first day MediaVine ran ads, I got something like a $15 CPM. Tripled Ezoic Instantly. Now, my average is about $20 CPM, but it's been as high as $28. That's huge! Not groundbreaking earnings, but better than before, and consistently improving over time. Still a big success in my book!

And you can see, my earnings have therefore gone from $150 per month at the peak of all previous efforts, to $800 per month. I”ll probably reach $900 or $1000 per month by the end of the year. That's about 8x of my previous earnings. So it turns out that my willingness to test another service really paid off!

$800 per month from a website that gets about 1000-1500 visits per day, in a low cost per click niche.

The best thing about all of these earnings is that I had to do zero work. All I had to do was install their plugin and fill out their contract forms, and they did the rest. They do the testing, the ad placement, and all of the behind-the-scenes stuff. That means I no longer have to look at individual page CPM, ad placement, ad cannibalization, and other metrics to figure out the puzzle.

Of course, I can try to improve my website to increase earnings, write more content to get more organic traffic, or even send paid traffic to the site if I want! However, the burden of testing lies with MediaVine, and I'm OK with that.

There are downsides though. While we're on the topic, all of this “behind the scenes” work means you have very little control over the ads that appear on your site. There's no custom placement option, and tracking data is sparse. The worst part is that lack of data. One thing I really enjoyed about Ezoic is that I could track individual ad unit earnings, page earnings, or entire site earnings. This would help me learn which ads were making the most money, so I could repeat the process, or optimize for further revenue.

With MediaVine, I can't even see what my top pages are for CPM. I can only see my top traffic stats (which I already know from Google Analytics), and assume they are my top earning pages.

Another potential downside to MediaVine is exclusivity. That means you cannot run Amazon CPM, Media.Net, or other networks along with MediaVine. They seem to do pretty well with filling your site up with ads, so it's not really an issue with me, but it's something to keep in mind if you are currently getting good earnings from those networks. You really don't want too many ads on your site though, so this type of quality control ends up benefiting website owners and visitors in my opinion.

Also, don't forget that you'll have a contract with them, so you won’t' get paid right away. Payments are delayed by a month, and you need to give them a month notice if you plan to end your agreement, so there's a bit of a time commitment if you want to test out their service. ==> Sign Up For MediaVine Here

Final thoughts and comments about display Ad Networks

There are a lot of options out there, but in my experience, the places that will make you the most money are going to be Google Ad focused. Sites like Media.Net or Infolinks just can't compare in terms of RPM and the bottom line of dollars versus traffic numbers. On top of that, using services like Ezoic or MediaVine, which help you do testing to optimize your site for maximum earnings and a balanced user experience will help you grow your income faster than manually testing this yourself.

I used to be very hard on display ad networks, saying that the amount of traffic you need to make good earnings was too astronomical to make it worth your while. I've since softened my stance on this (obviously), and I see how display ads play a specific role in the world of making money online. What's more, though you do need a lot of traffic to earn good money…so what? There are billion people on the internet and you need just a few thousand per day!

So yes, it takes a lot of hard work to build up that kind of traffic, but it's possible. You don't have to be superhuman to achieve this. Normal people like me and you are earning good money from display ads. If you combine these ads with affiliate links, sponsored posts, and other forms of monetization, there's no reason your website can't earn $10k per month, no matter what your niche is.

However, keep in mind that you can still make more money from less traffic using affiliate marketing. It's still true that 100 visits a day can earn a very good income with a targeted affiliate approach to your website. I've done it. I had a website that was earning $3,000+ from about 50 visits per day because it ranked for a great keyword. There's just no way you could earn any significant income using display ads for that small amount of traffic.

If you are interested in monetizing your website with display ads, my personal advice is to wait until you have at least 200-300 visits per day, ideally 500+. Then sign up for Ezoic. This way you can actually earn a few dollars per day and have some traffic flowing in to make the ad testing work its magic. Otherwise you'll be loading your brand new site up with a bunch of ads and be earning pennies per day.

After you build up to 30,000 visitors per month, check out MediaVine. There are more AdSense alternatives out there, but for now, this company has given me the best experience. I'm working on a post listing all those alternatives, and will link to it once it's published.

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