Amazon Affiliate Program: Step by Step Guide for Beginners 2023

Millions of people around the globe left their desk job and engaged themselves in Amazon affiliate marketing. Either they chose to be a full-time affiliate marketer or took this opportunity as a passive income source.

In this guide, we will explain what the Amazon Associates program is and how to get started with it. Also, we will show you the best practices for finding and promoting Amazon affiliate products to earn money from them.

Amazon Associates is one of the first online affiliate marketing programs, launched in 1996. Amazon Associates holds the biggest share of the affiliate marketing business with 45.77%. The program has an established track record of developing solutions to help website owners make money by advertising millions of products from Amazon. When website owners and bloggers who are Associates create links and customers click through those links and buy products from Amazon, they earn referral fees. It’s free to join and easy to use.

Along with the countless opportunities it brings, Amazon Associates is also the most trusted business for online marketers.

Why You Choose Amazon affiliate marketing

Amazon is the home of millions of goods, and any marketer can build their fortune by working with a tiny portion of it. Whether you have a website with multiple categories or a deep-down niche, Amazon can satisfy you and a myriad of users who visit your site.

Resource availability
As thousands of people around the world work with Amazon Associates, you will never feel short of knowledge and information. From fundamental to advanced – you’ll get the answer to all your queries.

Huge opportunity
You’re working with the ‘digital watch’ niche, for instance. If people follow one of your links and then buy a lot of stuff besides a watch, what do you think will happen?

You’ll get a commission for everything they buy (the cookies remember you for 24 hours).

Getting started with Amazon Associates is straightforward that requires not much technical knowledge. Anyone with a computer and internet connection can make their success.

Thousands of affiliate sites will appear in front of you, but you can’t trust them all because often they end up as scams or frauds. Amazon runs its business worldwide having inventories across different countries.

Physical goods
Amazon is mostly famous for physical commodities although it also sells digital items on a small scale. It sells the products we need in our daily life. The category ranges from home to hobby, apparel to gardening, and thousands more.
How much can you make as an Amazon affiliate?

Amazon will give you a percentage fee for each item that was sold and referred through your affiliate link. A user can buy any product within a 24 hour period (or 30 days if they added an item to their cart) via your affiliate link, and you will receive the commission for that sale.

Amazon offers different fee rates for various product categories. Here is the breakdown:

Let’s say, 100 visitors convert, and they make a purchase with an average product price of $100.

From 7%, you will earn $700.

But wait! What if you have 2k or 4k visitors? What if your conversion rate is 20% with a 10% commission rate?

You see, I can’t limit you by saying you’re going to earn “this much” or “that much”. The whole strategy depends on you.

How to become an Amazon affiliate

Build a website
To run your business as an Amazon Associate, you must need proper media. It might be a website, a blog, or even a YouTube channel. The sooner you can turn your blog into a users-populated place the faster you’re going to gain success.

Amazon also considers your site’s quality during the application review process. Keep your goal clear while you’re building the site: who is the target audience, what will be the traffic source, and the purpose of your site.
Register with Amazon Associates

Now, go to the Amazon Associates homepage to create your account. The process is short and painless. Visit the Amazon Associates main page and click “Join Now for Free”

Log in to your Amazon account if you have created one earlier otherwise create a new one

How to promote
There are hundreds of ways to promote Amazon Affiliate links, and you’re allowed to use any of them. You can’t just stand up on the road and ask people to follow your links by giving them handbills.

What you need is a proper channel that we have mentioned earlier as media. This media could be social media like Facebook and Twitter, video sharing sites like YouTube, or our own website.

We recommend establishing a blog site first. Because a blog site can get you a target audience that is going to convert into buyers. Not to mention that a blog itself can be a precious asset if you’re not making money with Amazon, anyway.

Let’s see how you should promote your business with the different types of posts. Here are some ideas and you can extend them with your discretion.

Roundup posts
These posts are often created to portray some quick-trigger keywords. Here are a few examples:

“Best Laptops for College Students”
“Best VR Headsets for 3D experience”

There are many ways people create these posts, and we found some general notions of the structure. They get started with the introduction, some necessary information of the product, mini guide, short reviews on several good products with images (usually from Amazon). Many bloggers insert a table with a group of product links at the beginning.

In-depth tutorials
Have you ever asked yourself why do people come to the internet? It’s mostly for getting answers to the questions that arose in them. They need a solution, and they want to know how to overcome their current situation.

So, you got my points? When your blog solves problems, people are going to love it.

Comparison posts
From the comparison between two or more products, people can reach a determination on certain products. This way, they are more informed about the products and can decide with no stress.

Usually, you write these posts comparing two products by discussing their good sides and bad points. People sometimes get stuck between two products. They’re left only with two options after their in-depth research and analysis. And, here you come with your comparison post.

These are focused on the user’s intent. You already know, what they are looking for. Now, you are going to help them with informative content that solve their problems. In most cases, users choose one from the couple.

What we would like to mention is comparison posts have low competition and high buyer intent. Because of the low search volume, you might avoid these categories for not using them very often.

List articles
Many popular blogs follow this style where listicles get the utmost concern. Even search engines seem to give priority to list type posts. Although they are similar to roundup posts but slightly different from them.

Listicles generally contain a list of products with small descriptions for all. Thinking about the value, they actually help users with a variety of suggestions. Also, keep in mind that these articles may be counted as thin contents.

For the small and new sites, it’s safe to go with the round-up articles in a significant number. Mixing up the different types of posts can be a profitable solution for beginners.

The bad

Although it seems like Amazon is the most compelling affiliate industry to make money with, it has some pitfalls, as well.

Low commission rate
The commission rate of Amazon Affiliate isn’t always truly modest. It varies across categories. But, it never exceeds 10% which is low if we compare the structure with other affiliate networks.

Amazon affiliate tips and tricks

There are a few techniques that you can use to make sure that more people click on your affiliate links so that you can make more money from your Amazon affiliate program.

Use at least two affiliate links per post
Use multiple affiliate links per article you write. You can include an affiliate link every time you mention the product. Not only does it help you to get more people to Amazon, but it’s also user-friendly.

Make product images clickable
When you use pictures of the products inside your content, make sure that people can click on them. Some websites see as high as a 30% click-through rate increase when they add this functionality.

Get as many people as you can to Amazon
As we mentioned above, Amazon will give you a commission for any product that people buy through your affiliate link. So, the more people that you refer to Amazon, the more items they could order and the more money you can make.
Get ready and focus on the holidays

We all know that the holiday season is crazy for anyone who has a business that sells products (particularly physical products.) Search traffic is up, and conversion rates are higher than ever.

Make sure that you get ready for the holiday season since that’s when you can make most of your sales. Get busy two months before Christmas, but don’t forget about Black Friday and Cyber Monday.

Make sure you use proper website layout
Your website layout and design play a significant role in your Amazon affiliate’s success. There are several things you should keep in mind when you are creating your website. 
  • Mobile compatibility and clean design.
  • Easy to find affiliate links
  • Use the custom WordPress theme for Amazon affiliate websites
  • With these things in mind, you can focus more on content creation.
  • Use WordPress plugins to make your life easier
If you are planning to go full force with your Amazon affiliate WordPress website or WordPress blog, you might need to use a custom plugin such as EadsyAzon. It will make your life easier and help you to find links and pictures, and post them quickly on your website.


Making success with Amazon affiliate marketing requires a good combination of thorough market research, robust content building strategy, and patience. You can’t win it in a day or a week but you’ll surely win if you’re after it.

Choosing the low-competition and a broader niche can help you win the battle before even started. In your whole way, you always have to take care of your media where you’re going to promote the affiliates.

With enough dedication, motivation, time, and passion, earning money as an Amazon affiliate is an option that anyone can choose.
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