10 Characteristics of Successful Strong Brand Names

strong brand names is one of the fundamental elements of brand identity, helping to establish and maintain a unique presence in the minds of customers and other key audiences. There are some characteristics of successful good brand name. Your brand name is the first detail consumers learn about your brand and if you get it wrong, you could lose their loyalty before they even try your product or service. Maintaining a good reputation with consumers requires you to be able to approach branding projects with confidence and expertise. Unfortunately many business owners choose sub-standard names for their business.

Choosing a strong brand names for your business is a very key decision that will affect the growth of the business. You need to choose a name that will make people want to come closer and see what you have to offer; a name that on its own advertises you and gives you the first credits to beat competition. Whether you’re building a new business from the scratch or looking to refresh an existing brand, choose a brand name that clearly communicates what you’re all about while resonating in the minds of your consumers. In order to do that, make sure the name you choose meets the following criteria. 

Characteristics of Strong Brand Names

In this post, I present to you ten unique qualities professionals agree that are the top characteristics of an ideal brand name. However, you must give much time to think before deciding on a name for your business.

Short, sweet and easily pronounced: The ideal name for customers to remember, and for you to cut through the industry noise, is probably short and sweet and easily pronounced.

Unique within its industry: Your name doesn’t need to be weird or clunky, but it does need to not sound like all the rest of your direct competitors.

Legally available and defensible: Your lawyers think this should be item one of course. Regardless, what is the point of starting any company or marketing campaign if you cannot have full rights in the name?

Does not lend itself to abbreviations: If you have a long descriptive name, people will abbreviate it quickly. OK, we know it worked for IBM, AT&T, CBS etc.., but how many years and how many branding dollars do you have?

Flexible and expandable: The ideal name for customers to remember, and for you to use to cut through the industry noise, is probably shore and sweet and easily pronounced. Will not age quickly: Is your name hip and topical? If you are in the fashion trend business this might be fine.Reflect Business Value: A good business name should reflect some element of the core business value. Positive Mind Association: For a business to be successful, it needs to create positive associations with its consumers. It should evoke positive mental associations when heard. 

Very often when I think of business names, I get them like some kind of inspiration and I am tempted to always think I have had the best. However, later I get a better one and I feel different about the former. Take some time to think deeply before settling on your business name. Think about all the products and services you will be offering; think about the far future of the business and you will make a better choice. When you choose a name for your business, choose one that is strong and goes down in history and never easily gets lost in the crowd of names of similar businesses. Make your comments below.

How To Coach Employees Effectively 7 Steps To Making It More Effective

The quality of human capital in any organisation will determine its success. As a business owner, you might have a tight schedule and many related issues that need your attention but the coaching of your employee is valuable to your organisation growth. Your leadership can help create motivated and productive employees. These high performance employees will in turn lighten your workload. You can also consider the benefits of formal and informal employee development tools such as monthly, quarterly or annual performance appraisals and planned performance improvement sessions which are used by highly successful companies to bring out the best in their employees.

As a coach you bring out enthusiasm and sense of accomplishment into your workplace when you are mentoring, you are teaching and developing your people and the organisation future. By counselling you are eliminating the problems and barriers to real job satisfaction. This feat should not be relegated to other members of the management team alone but should be handled personally because they need to perceive you as their leader. It is concerted and supportive approach that allows others to realise their potential. Below are the effects of employee coaching on their organisation, the employer and the workforce.

Coaching increase productivity

As long as you want to get your workforce to a point where they can take the organisation to the greatest levels of productivity then coaching has to be taken cognisance of. Helping an employee develop a positive perspective is essential with words of praised and encouragement, you should avoid making exaggerated statements that can be interpreted in another way by others. In as much as you do this, do not be afraid to challenge the employee’s attitudes with additional job involvement. The result can mean new levels of improvement.

Coaching decreases stress level

Humor in the workforce has a way of reducing stress. It is also the best way to connect with people especially those who are generally unsociable. No work environment is less appealing than one that bans or discourages humor. They need training on the time management in situations when they have been given additional duties. Encourage and direct performance outcomes during the normal course of any workday while relying on the planned processes to review progress and performance measures and expectations for the future.

Coaching improves quality of work

In the training process, it is important for the employees to be aware about the benchmark of quality level that should be met to achieve the organisation desired goals.

Inspire your employees

As a business owners, you have to bear in mind that based on work performance assessment, not all your employees can achieve the same results no matter what you do and the number of people you have on your team, you will experience the same phenomenon. Some team members will perform above expectation while others will perform at an average or standard level and some will perform at substandard levels. You need to express genuine interest in their personality in order for you to know what incentives, concerns and actions that will inspire them. Learn to show empathy for people who work for you and have a basic understanding and acceptance of human nature. Some people do not like being with someone who lacks sensitivity toward them or their situation.

Value your employees

When it comes from the top of the corporate ladder encouragement and opportunities for individuals success will motivate your people to do more. If individuals on your team slowly get the feeling that the results of their efforts are somehow more important than they are, it might affect their morale. Always compliment their efforts.

Be proactive as a coach

An effective coach should not wait for things to happen before taking the necessary steps to combat them. You have to encourage your team members to also be smart in handling issues by envisaging the outcome from the onset. You have to take the lead as leader of your team by teaching them to be innovative.

Listen to them

Most coaches believe that what they say is more important than what they hear and that listening to their team members is an effortless or passive aspect of the communication process. The majority of effective communication is spent in good listening which requires making a conscious effort. Failure to understand those important facts can cause you to misinterpret team members intentions by jumping to incorrect conclusions and ultimately antagonise them. Your respect for a worker’s ideas and feeling builds up their esteem even if you ultimately disagree with their opinion.
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